TheDieline.com: Package Design: Puma and Yves Behar’s new green packaging
After three years in the making, a new solution to the shoebox is announced- and it’s pretty sleek too!
“It’s hard to imagine something as simple as the shoebox being completely overhauled. But Puma and Fuseproject have done just that, in a design that will completely transform the brand’s supply chain—saving millions in electricity, fuel, and water.
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How cool is that. Reduces cardboard use by 65%? Come on! How long until this is de rigeur? (Wondering whether it degrades gracefully for really big shoes.)
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! How cool is that. Reduces cardboard use by 65%? Come on! How long until this is de rigeur? (Wondering whether it...
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