tumbly.

Obviously, I love this. Of course, I teared up. (Honestly, GM: this is the tack you should have taken 5 years ago.)

Of all the auto commercials from this year’s Super Bowl, Chrysler’s “Imported from Detroit” was the best (okay, second best because obviously “The Force” is the best. commercial. ever., but let’s leave that aside for a minute).

That is how you lay claim to a city (/country) as an auto-maker. Are you listening, Chevy? You don’t do it by co-opting Rosa Parks & MLK, Jr.; or by syncing the “west coast” lyric with a forest fire; or even by preemptively covering your ass with rebuilding imagery and footage. No.

You do it with a 2-minute love letter to the people and city who build your product. You do it with lines like “what does a city that’s been to hell and back know about luxury?” You do it with optimism and pride.

Well-played, Chrysler.

(Disclosure: you remember that I’m a car nerd, right? Just checking. (: )

This weekend’s whip. (:

1998 Acura Integra Type R vs. 2010 Honda Civic Si

Recently disinterred from somewhere deep in the climate-controlled bowels of American Honda’s Torrance, California, headquarters, it’s undamaged, unmodified, unmolested and almost flawless. And it’s quite likely the nicest Integra Type R left on Earth.

We beat the snot out of it.

Hee.

There’s a lot to love about the look of that Integra, 12 years old or not (my kingdom for thinner A-pillars and rubber pedals!), but of course I’m terribly biased toward the Si (disclosure). That said: look! look at that instrument panel!

Scott Jacobs for Edmunds